Compare keyword overlap

The Keyword Overlap report compares your tracked keywords against any competitor's, side by side.

What you'll see

• Shared — keywords where both rank in the top 100. Usually your highest-leverage list.
• Their gap — keywords they rank for but you don't. Candidates for new metadata.
• Your gap — keywords you rank for but they don't. Defend these.

Tip

Sort by Their position ascending to find keywords where the competitor outranks you the most. Those are your highest-priority targets.